The Scaling Founder
Situation
A B2B SaaS founder with strong product-market fit and $2M ARR. Growing 15% month-over-month but feeling increasingly reactive. Every week felt like firefighting.
Problem
No clear prioritization framework. The roadmap changed weekly based on whoever shouted loudest—investors, customers, or team members. Strategic decisions were made in Slack threads at midnight.
What We Did
Implemented a decision framework that separated strategic priorities from tactical noise. Created a quarterly planning rhythm with clear criteria for what makes the roadmap vs. what gets logged for later. Established weekly strategic check-ins to catch drift early.
Outcome
Roadmap stability improved dramatically. Team reported 40% less context-switching. Founder reclaimed 10+ hours per week previously spent on ad-hoc decisions. Series A raised at 3x valuation target.
What They Gained
A replicable system for making decisions under pressure, plus the confidence to say 'not now' without guilt.